ENTERPRISE CULTURER
ENTERPRISESPIRIT:
Loyalty,honesty,trust,Obeys thelaw principle
Loyalty-loyaltoCountry,loyalto company,loyal tofamily,loyal to customer;
Honest-Good faith will movemountains;
Trust-do what you say,abide bypromise,observes the contract;
Obeysthelaw-Obeys the law, the management,the right profit.
MENAGEMENT IDEA:
Createvalue forthecustomer, Creates opportunityforthestff,Creates thewealth for the society.
MENAGEMENT STRATEGY:
Leaddevelopment ofauto electronicproducts in China.
PERSON WITH ABILITY STRATEGY:
Retain thefitest person with ability;
Person with abilitythe master!
Person with ability is the only Preciousresourcesofa company;
Shuangyuan depends on the Person with ability.
PRODUCT IDEA:
The leading technical promote uality,loyally abides bythe promoted brand.
MARKETING IDEA
Noun explanation
A.B.P meaning:Advaned Business Partner
Four has the idea:Advantageous,helpful, emotion,system
STRATEGIC TARGET
Jiangxi Shuangyuan Eletronic techongoly co.,Ltd establishesthe global,effective marketing channel as the main target.The company hoped through take the product cooperation sale as the beginning,a.BP provides the complete marketing policy, high quality and technical leading product and in the thorough pre-sale post –sale service,stick to advantageous,helpful, emotion, system as cooperation principle,with A.B.P establishment trust A.B.P relations,and in the foundation and A whih the benefit duuble winsB.P stably forms but the long-term strategic benefit community, for promotes the Chinese arutomobile electronis industry development to make the contribvution.
CHANNEL IDEA
“work with all friendly people ,earn the world’s money”
Shuangyuan follows”the four”channel idea
1. Advantageous:Pay attention to partner benefit,lets them make a profit from sale or the use.
2. Helpful:the managenent is entrusted with the management cooperation,help the customer to solve problem talented person,sale,maintenance, at the same time,by the ommunication,enables the channel member’s viewpoint,the opinion,the management thought torespect and the unification mutually,thus in the life,manages on the road to produce “to boost”.
*The service assistance,for details,please vistit this website service enter pre-sale,sells,post-sale,training policy and so on
*The sales opportunity assistance,ecept the project and the model customer,normally,Shuangyuan does not accept retail(drop shipping),but through the market platform,A.B.P provides the marketability service.After Shuangyuan obtains demand infrmation from customers,we will let A.B.P menber know
*Brand effect assistance,Shuangyuan intent to create the internationa famous brand,We will set up period of time and step to build Shuangyuan brand to the marketion and assistant cooperate partner,and also we will do our best toprovide all kind of publicize tools like POP to A.B.P
*Personnel assists,Shuangyuan obey the company channel idea,perform channel stratagem,meanwhile they also help A.B.P to exploit netting and terminal set up,and assistant to develop sale accelerate, manage and protect the terminal sale netting.
3. Feels emotion:Shuangyuan not only care for achievement but also care for A.B.P’s developent, and understand their emotion,seek common points but Respect their view.Shuangyuan key idea is meeting friendly base on the business,will hold company ceremony, Channel annual meeting,cooperation partner commend,travel… To invite A.B.P to share the experiene what one has learned,to share the successful gladness.
4. System:Shuangyuan insist on two points in the channel management:
*Should have criterion and strict system as the basic running channel pattern;
*In the process of practie,the partner should cooperate to protect the marketing order consciously
In General,the Distributor can proper motion, make detail decision for the running and sales promotion project agility at not contravertion Shuangyuan policy.In the special case,A.B.P should apply to Shuangyuan sales department will give speediness respond within 48 hours,and offer Distributor and goodguidance and cooperate,therough company marketing management system to stern stop the contravention idea of Shuangyuan which hawk,dumping in liw price,sale in another area,hoodwik the customers.Againest cooperation idea of Shuangyuan. |